Ford’s reputation as one of the leading motoring brands in the world has been without question for an extremely long period of time now. In the UK and much further afield there are drivers everywhere who have their name signed to one of the vehicles. The Ford Fiesta continues to be an immensely popular option and the seventh-generation model has enjoyed particularly high sales in the UK so far in 2013 as owners have been suitably impressed with this economically-friendly drive.
In addition to making sure the cars are frugal enough to warrant customers parting with their well-earned cash Ford have also gone to great lengths to ensure that they are up to speed with technology. It was reported in the US that the F-Series pickups produced will include the facility to find out whether there are any flaws in the paintwork, even the most minor ones.
A large number of advancements have been made so what exactly makes investing in a Ford vehicle these days the safest option?
Monitoring your behaviour
Sales Director of Matlock Ford, John Green believes that Ford drivers are incredibly safe thanks to the various features in the brand’s vehicles today. He described some of the ways that Fords are able to respond to changes in your driving behaviour:
“The Driver Alert System will warn you if it senses a change in driving behaviour, possibly due to tiredness. Active City Stop will reduce the chances of a collision in slow-moving traffic by applying the brakes automatically if it senses you are getting too near the car in front.”
There is certainly a whole host of features to improve safety and aid the driver available on today’s Ford vehicles. The 2013 Focus ST is a highly impressive model and it has a strong sense of both undeniable quality and state-of-the-art facilities. Accidents happen on a daily basis out on the roads and often end in the most fatal of outcomes. Any methods that can be used to cut down on the number of dangerous incidents have to be welcomed and Ford have implemented Blind Spot Information in their cars today. Such a system is adept at spotting when a vehicle moves into your blind spot area and when this happens it will activate a warning light on your door mirror.
Taking the fuss out of parking
Parking can be easy on plenty of occasions but at other times it can be more of a struggle squeezing into a tight space. It can be a mere irritation or in some instances it can lead to bumps with the pavement or other parked cars for example. Active Park Assist allows you to parallel park without needing to touch the steering wheel. Ultrasonic sensors measure if a space is large enough and the system takes over to safely manoeuvre into a space.
Keeping you within the limits
Speed limits are an important means of maintaining the safety of drivers and Ford cars give their drivers a gentle reminder of the figure they need to stay at or below. Traffic Sign Recognition will automatically read the road signs and post the speed limit on the instrument panel.

