The Dubai International Motor Show was a five-day extravaganza for some of the world’s best-known automotive brands, showcasing regional and global premiers. Luxury brands included Infiniti, Audi, Bentley, BMW, Lexus, Mercedes-Benz, Peugeot and Volvo.
Dubai International Motor Show
The biennial event saw many deals generated for automotive manufacturers in the luxury and supercar ranges, with many reporting positive responses in leads and sales. Owing to the popularity for high-range vehicles in Dubai and the UAE, the show attracted major car manufacturers, tuners and related companies to sign deals and pursue partnerships.
Among the main crowd attractions were 9 global launches and more than 50 regional premiers, of which the Infiniti 2012 FX and G25 were prominent. A spokesman from the luxury car company reported over 1000 serious enquiries at the Nissan Infiniti platform, and hinted at another successful return in 2013. Visitors were also attracted to the innovative concept cars on show from Audi, BMW, Chevrolet, Maserati and Toyota.
Over 100 000 visitors were said to have stopped in at the grand Dubai International Convention and Exhibition Centre in the central business district, where 150 companies showcased vehicles from over 30 countries worldwide. In addition to the vehicles on display, there were interactive features including the Nissan Live Action Track and a Fastest Tyre Change contest on a replica F1 racing car, sponsored by Infiniti.
Predicted to be the largest in the 22-year history of the event, the 2011 motor show exceeded expectations when key exhibitors reported record sales, of which supercar and high-end luxury cars featured prominently. A spokesman from the venue commented that the strength of the show confirmed the importance of the UAE to the automotive world and is as a key location for the unveiling of innovative concept cars.
The show was held from 10 to the 14 November, and officially opened by H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum.
